Price: ₹ 450.00
(as of Oct 17,2020 15:58:37 UTC – Details)
This profound book delves into the life of the extremely driven businessman, one who recognised the true potential of online marketing portal and who had a fully formed vision of Amazon, right from the beginning. According to him, books were only the first step of a laborious process, and the ultimate goal was to branch out into other areas such as music and DVDs, to be supplemented in the future by just about everything in the retail section. And his prophecy proved true.
In addition to exploring its success, One Click: Jeff Bezos And The Rise Of Amazon.com also looks into how Amazon faced tribulations during the 2000-2001 shake out, yet managed to stay afloat through a combination of dedicated employees and good luck. In a bold move, Bezos selected a group of engineers dedicated to cloud computing–a concept no one ever considered back in 2002. Additionally, the author narrates the various controversies Bezos was involved in.
Exploring the unique combination of business strategy and character traits that drove Amazon to the top of the online retail world, this is an intriguing and meticulously researched book. It was published by Penguin UK in 2012, and is available in paperback.